Passage

"People don’t choose between things, they choose between descriptions of things." —Daniel Kahneman, winner of the 2002 Nobel Prize in Economics

Proof

Word choice will influence the decisions people make. Psychologists formally call it "framing", a phenomenon where we are less responsive to negative framing of questions.

If your doctor told you that you have a "90% survival rate", there is a 88% chance of you agreeing to go under the knife. Changing "90% survival rate" to "10% Mortality Rate" will change the acceptance rate to 50%.

Prinsiple

Wards matter. Next time you are writing, reflect on whether you're utilizing words effectively to convey your thoughts, feelings, and visions.

Words are lethal, and your ability to communicate clearly will determine your future. Frame before you talk, think before you speak, and edit before you send. Getting what you want is tied to your ability to frame it as a gain to others.

Why should they promote you, help you, or even look at you? What is their end of the deal? And why should they even bother? Asking these questions before meetings will change the trajectory of your life.

Remember "Words are fate."